Sorry, ornithophiles, the next version of the Federated Learning of Cohorts (FLoC) proposal doesn’t have a bird name. On Tuesday, just a few days after filing a motion to dismiss the state AG-led antitrust lawsuit against its advertising business, Google announced Topics, a new proposal for the Privacy Sandbox that replaces the FLoC API, which is… Continue reading »
The post Meet Topics API, Google’s Latest Addition To The Privacy Sandbox (It’s Basically FLoC 2.0) appeared first on AdExchanger.