Programmatic

AppLovin Plans A New Wing For Its Content Fortress; YouTube Takes On CTV Ad-Capping (Where It Can)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game On AppLovin is a gaming content fortress (in the parlance of Eric Seufert). It published nine of the top 200 highest-grossing US mobile games last quarter and topped global downloads.  The logical next step is to dominate a new category – and AppLovinContinue reading »

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