Programmatic

Fandoms, Franchises and Flux: Addressing Audiences Amid Gaming Acquisitions

Fandoms are forged in experiences, not contracts. While it’s easy to become transfixed by the billions being shuffled by tech and entertainment powerhouses to acquire game studios, they are akin to damage numbers flying across the screen in a fighting game. Yes, they are impressive, but they are merely indicators of a much more powerful…
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