Programmatic

The Super Bowl Drives Brand Awareness For Online Car Retailer Vroom

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Advertisers always pay millions to promote themselves during the Super Bowl – but this year’s big game is particularly competitive. Roughly 40% of brands buying airtime during the Super Bowl this year are first-timers, and some advertisers had toContinue reading »

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