“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Advertisers always pay millions to promote themselves during the Super Bowl – but this year’s big game is particularly competitive. Roughly 40% of brands buying airtime during the Super Bowl this year are first-timers, and some advertisers had to… Continue reading »
The post The Super Bowl Drives Brand Awareness For Online Car Retailer Vroom appeared first on AdExchanger.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected