Programmatic

With Hard Mountain Dew Launch, PepsiCo Beats Coke to the (Spiked) Punch

PepsiCo lit up the internet six months ago when it announced that alcohol-fueled Hard Mountain Dew was in the works, with fans clamoring for a version of the drink they had been DIY-ing for years and critics likening it to the fall of civilization. Well, the wait is over, at least for consumers in Tennessee,…
Adweek Feed