May 6, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

With Hard Mountain Dew Launch, PepsiCo Beats Coke to the (Spiked) Punch

PepsiCo lit up the internet six months ago when it announced that alcohol-fueled Hard Mountain Dew was in the works, with fans clamoring for a version of the drink they had been DIY-ing for years and critics likening it to the fall of civilization. Well, the wait is over, at least for consumers in Tennessee,…
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