This article is sponsored by Oracle Advertising. Most of the time, advertising is reacting to a changing world. Brands have precious few tools to balance reach and brand safety, and keyword blocklists are at the top of that short list. Spurred by the rapid global changes of the last two years, the use of keyword… Continue reading »
The post “This Is Who You’re Hurting:” How Keyword Overblock Weakens Brands, Pubs And Consumers appeared first on AdExchanger.