Programmatic

As Publishers Pivot For Sustainability, Editorial Needs A Seat At The Table

By Stephanie Himoff, VP of global publishers and platforms at Outbrain This article is sponsored by Outbrain. Already battered by years of marginalization from walled gardens, media owners on the open web are looking over a cliff. The deprecation of third-party cookies promises to hamper targeting on their sites, threatening to wipe out 52% ofContinue reading »

The post As Publishers Pivot For Sustainability, Editorial Needs A Seat At The Table appeared first on AdExchanger.

AdExchanger