Programmatic

Record Year for British TV Advertising Spend Propelled by Digital Brands

Investment in British television advertising reached record levels in 2021 at $ 7.16 billion (5.46 billion pounds), an increase of 24% year over year as over 1,000 new advertisers used the medium. The figures, based on data from Nielsen Ad Intel, saw an increase of over $ 1.3 billion (1 billion pounds) on the previous year and…
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