TripleLift, once a scrappy gen-two ad tech startup (though by now a grizzled programmatic veteran), announced its first-ever acquisition on Monday, spending $ 150 million for Swiss publisher data company 1plusX. 1plusX had raised just over $ 17 million since it was founded in 2014. The acquisition is meant to bolster TripleLift’s two-pronged focus on CTV and… Continue reading »
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