Programmatic

Patrón Celebrates Mexican Luxury With Immersive ‘Residencia Patrón’ Event

Patr?n has a history of celebrating the Mexican traditions that inform the tequila’s foundation. To bring some of that to life, the brand held an immersive experience in New York that highlighted the creators who help bring the culture to life. The two-day event, “Residencia Patr?n,” included a mix of luxury Mexican artisans, inventors and…
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