Patr?n has a history of celebrating the Mexican traditions that inform the tequila’s foundation. To bring some of that to life, the brand held an immersive experience in New York that highlighted the creators who help bring the culture to life. The two-day event, “Residencia Patr?n,” included a mix of luxury Mexican artisans, inventors and…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Why A Challenger Laundry Brand Used AI To Make Its Ads
NZME debuts Kōrero podcast celebrating Māori culture
Lynx Ads Find Dark Humor in a Robbery and a Funeral