Programmatic

1:1 Marketing Is Not Dead: A Crusade For User Fidelity

By Julian Baring, Regional President – Americas, Adform Every article I read about the “cookieless future” leaves me envisioning a desolate world where the dream of 1:1 marketing has died, and we’re all back to Wanamaker’s infamous cliché (Which half of my spend is wasted?). But that dream is not dead. It’s just lost amidContinue reading »

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