Programmatic

Netflix May Add Ads by the End of 2022 in Accelerated Timeline

Netflix rocked the streaming landscape last month when the company said it’s planning to introduce an ad-supported tier after years of staunchly advocating for an SVOD-only model. While CEO Reed Hastings revealed nothing about a potential timeline for an ad-supported tier, industry experts agreed that it would be several years before Netflix had the framework…
Adweek Feed