“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Yahoo Chief Business Officer Iván Markman. As the 2022 midterm elections approach, political advertising is set to have another boom year. Spending is expected to hit $ 8.92 billion – just shy of the $ 8.96 billion… Continue reading »
The post Political Campaigns Win With CTV – But Keep These 3 Things In Mind For The Midterms appeared first on AdExchanger.