Programmatic

James Patterson, Now a Memoirist, Reflects on the Lessons of His Time in Advertising

With well over 150 books to his name, James Patterson is one of the few writers in history whose name has transcended being an author and has become a multimedia empire. After selling more than 400 million copies of his thrillers, youth titles, graphic novels and collaborations with celebrities including Dolly Parton and Bill Clinton,…
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