Programmatic

How Top NBA Draft Picks Leveraged College Marketing Deals in Their Rise to the Big Leagues

The first anniversary of the NCAA enacting its NIL (name, image, likeness) policy is approaching, and student sports stars entering the NBA will take a valuable lesson with them: They know their worth. The year-old rule change allows college athletes to profit like the pros from brand deals. The emergence of a more aware, business-savvy…
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