The people who know how best to market to college students are other college students – and that’s doubly true on...
College
Big 12 campaign with creative partner Translation shifts focus from conference realignment to the intersection of sports and culture. Adweek...
“Back to school” is often a dreaded phrase for students. It signifies the end of summer and a return to...
In its first major brand campaign under chief marketing officer (CMO) Kate Rouch, OpenAI is getting in front of college...
Since the first NIL-driven March Madness in 2022, brands occasionally pull a whole bunch of college athletes onto their sports...
Seven of the highest-rated cable telecasts in January belonged to Disney, which was the top media company in TV consumption....
AT&T had no shortage of sports sponsorships it could've used to debut its new consumer guarantee, but the College Football...
The minority population (better described as the "emerging majority") currently makes up 42% of the U.S. population and is expected...
Bubble Skincare has earned a coveted spot in the skincare routines of Gen Z and Gen Alpha with its colorful...
Nick Saban isn't a cranky, wisened college football coach; he just plays one in Vrbo ads. More than a year...