How Doe-Anderson Brought Multicultural Marketing Into The College Classroom

The minority population (better described as the “emerging majority”) currently makes up 42% of the U.S. population and is expected to exceed 50% by mid-century. This group–including Hispanic, Black, and other non-white people–already represents the majority in several states like California and Texas. Buying power is following suit. Despite these extraordinary changes in the market,…
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