New social media partnership

AUCKLAND, Today: NZME has unveiled a new partnership with New Zealand-based social media specialist agency Socialites.

NZME chief digital & publishing officer Carolyn Luey said: “he arrangement will extend the breadth of products offered by NZME, providing a fully integrated, full service digital solution – including Facebook, Instagram, LinkedIn and TikTok – to Kiwi businesses.

“This is a fantastic opportunity for us to expand our digital offering – enabling us to continue helping our advertisers to be where their audience is, across the NZME network and wider. We know that audiences interact with multiple media platforms every day, for different reasons – and that’s where this partnership will help.”

“This represents an exciting development for NZME clients, who will benefit from direct access to social media expertise through the new partnership.

“Socialites is one of New Zealand’s leading social media agencies, and they know the ins and outs of the various platforms.

“Once we understand our clients’ pain points, who their target audience is and what challenges need to be overcome, Socialites + NZME Digital Performance will work together to build them a solid foundation from which to navigate the ever-changing social media landscape.”

“Socialites + NZME Digital Performance will work together to build a solid foundation from which to navigate the ever-changing social media landscape.”

Socialites ceo Melanie Spencer said: “The social media agency has spent the past 12 years creating hundreds of communities for many of the world’s most iconic brands, both in Aotearoa and overseas.

“We are passionate about how people and brands connect on digital platforms. We specialise in growing powerful digital communities to drive business results. We are excited to be partnering with such an industry heavyweight in NZME to help their hundreds of clients grow digital communities and unlock the power of social media marketing for their businesses.”

“We believe the nature of social media use and advertising has changed rapidly, with the pandemic having accelerated the rate of change.

“Although Facebook is still leading the way in social media platforms, with Instagram continuing to grow alongside this across all demographics, the nature of social media use and advertising has changed rapidly, with the pandemic having accelerated the rate of change.

“Back in the day, it used to be about just posting something and you’d have decent cut-through, but now it’s really about how you can use your own data to build relevancy and community: it’s about quality over quantity.

“With third-party cookies being phased out in 2023, it’s also more important than ever that advertisers work on building strong, engaged communities to help them ride this wave of change and get the best return on investment, and that’s where Socialites really excels.”

“The partnership will be a crucial component to enable clients to reach the 18-35s, who are digital natives and rely on social to stay connected.”