Programmatic

Can Standardized Content Taxonomies Level The Playing Field For Publishers?

Scale. That’s the dirty five-letter word that keeps advertisers and agencies spending their budgets with Google and Meta. Even the largest and most prestigious publishers can’t come close to delivering that kind of scale. But one area where publishers have an advantage over the duopoly is content.

The post Can Standardized Content Taxonomies Level The Playing Field For Publishers? appeared first on AdExchanger.

AdExchanger