Programmatic

Why QR Codes Are Only The Beginning For Shoppable TV Ads

Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time. Until recently, however, the reality of shoppable TV has lagged far behind the idea. “Consumer expectations are actually a bit ahead of the technology,” said EvanContinue reading »

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