Heavyweight food and beverage brands have been trading blows for decades. But there’s a new contender stealing market share without...
Codes
At the most recent NewFronts, TV manufacturers Samsung and LG and Fox-owned streaming service Tubi all talked about integrating QR...
Mercury is inviting New Zealanders to take part in a nationwide treasure hunt for ‘cheat codes’ hidden in media. Cheat...
Westpac NZ has partnered with Publicis Groupe NZ’s connected platform of agencies to launch a new campaign for its dynamic...
AUCKLAND, Today: Westpac NZ has teamed up with Publicis Groupe NZ to launch a bold new campaign introducing dynamic three-digit...
One of the hottest trends in advertising effectiveness measurement, especially with privacy concerns killing user-level online tracking, is geographic incrementality...
The Association of New Zealand Advertisers (ANZA) welcomes the release of the Advertising Standards Authority’s (ASA) new Food & Beverage...
QR codes are typically an entirely functional way to direct mobile users to digital content, but Coca-Cola has put an...
QR codes went from zero to hero during the pandemic. But are people still using QR codes as much now...
Managing a header-bidding system – even just for display inventory – is too in the weeds for most publishers to...