Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have...
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American Express continues to go all in on helping small businesses thrive in times of economic uncertainty. This time around,...
Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to...
Since 2020, brands have made commitments to diversity, equity and inclusion (DEI) in their ad campaigns and spending. In response,...
When a bright-colored square floated on people's TV screen on Super Bowl Sunday, some viewers might have rolled their eyes,...
Tens of millions of Americans likely did a collective double take during the opening minutes of this year's Super Bowl,...
In a New Zealand first, national outdoor retailer Torpedo7 has released a series of TVCs allowing customers to directly access...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Instagram QR codes are now available globally, with an eye toward helping both regular users and businesses. Users will be...