Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, tried-and-true technologies like retargeted display ads and QR codes are making audio and video formats more immediately actionable. The secret ingredient here is the personal mobile… Continue reading »
The post From QR Codes To Audio Retargeting, New Creative Formats Aim For Performance Budgets appeared first on AdExchanger.
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