May 17, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

CTV Advertisers Are Betting QR Codes Aren’t Just a Fad

When a bright-colored square floated on people’s TV screen on Super Bowl Sunday, some viewers might have rolled their eyes, but they weren’t confused. More than 20 million people knew to direct their phones toward their TV screens and let the QR code set up a Coinbase account for the chance of redeeming around $ 15…
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