Programmatic

New York Liberty and Xbox Expand Alliance to Amplify Women’s Sports Via Roblox Activation

Microsoft’s Xbox partnered with the New York Liberty and Brooklyn Nets parent company BSE Global earlier this year with two goals: drive conversation and awareness for both brands, while shining the light from Lady Liberty’s torch on women’s sports. Those initial goals have been satisfied. And that’s paved the way for a unique partnership activation:…
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