Programmatic

Walmart’s Advertising Revenue Is Small But Soaring

Advertising may be just a fraction of Walmart’s overall revenue – but it’s a nerve center for growth. Walmart, which reported its quarterly on Tuesday, generated total revenue of $ 153 billion in Q2 alone, the vast majority of which came from store sales. But although Walmart didn’t disclose its advertising revenue for the second quarter, itContinue reading »

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