Programmatic

Why Invisalign Is Bracing Itself For The Metaverse

Invisalign, which makes aligners and other alternatives to braces, launched its first marketing campaign in the metaverse. The purpose is to help Invisalign build brand awareness among a younger demographic, the same demo that spends a lot of its time playing games, said Kamal Bhandal, the brand’s VP of consumer and brand marketing.

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