Programmatic

Is Nielsen ONE Running TARdy?; Live Free Or … Pay A Little More Here And There

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Late To The Party  Nielsen is gearing up to launch its cross-channel measurement platform, Nielsen ONE, in December. On Tuesday, the TV ratings giant added YouTube and YouTube TV campaigns to its “always on” Digital Ad Ratings (DAR) tool.   Wait … didn’t this alreadyContinue reading »

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