The finalists for the 2022 IAB New Zealand Digital Advertising Awards have been announced following a record number of entries.
Submissions were scrutinised by a panel of a whopping 97 Judges who each offered their time to review this large portfolio of work.
“Congratulations to each of our finalists, who have each taken the time to compile and submit exemplary work – we are impressed by the number and standard of entries, which reflects not only the calibre of talent and experience in this market but also the increasing importance of digital advertising in New Zealand,” IAB NZ wrote in a statement.
Winners will be announced at the 2022 IAB New Zealand Digital Advertising Awards on Thursday 17 November 2022 at the Auckland War Memorial Museum. Tickets can be purchased here.
SALES AND AD-OPERATIONS AWARDS
2022 AUDIO SALES EXCELLENCE
SARAH CATRAN
NZME PODCASTS
NZME
TYSON JEMMETT
STUFF
2022 DOOH SALES EXCELLENCE
JACK PLOWRIGHT
SETTING DC-OOH ALIGHT TO KEEP KIWIS TOASTY, NOT TOAST
LUMO DIGITAL OUTDOOR
2022 SPONSORSHIP SALES EXCELLENCE
JANE ORMSBY, LOANAN FRANCIS
SCROLL MEDIA GAVISCON HEALTHLINE.COM SPONSORSHIP
SCROLL MEDIA
2022 VIDEO SALES EXCELLENCE
EBONY KITCHING
DO SOMETHING AUTUMN NEW ZEALAND – TOURISM NEW ZEALAND
VDX.TV
JESS FARROW
0.0 ADS THANKS TO HEINEKEN 0.0%
WARNER BROS. DISCOVERY
LAURA CRAIG
REBUILDING THE NEED FOR PREMIUM VIDEO
WARNER BROS. DISCOVERY
2022 JUNIOR AD-OPERATIONS EXCELLENCE
GAVIN WELLS
WARNER BROS. DISCOVERY
PAULA KORUNIC
STUFF
2022 SENIOR AD-OPERATIONS EXCELLENCE
CALEB WILLIAMS
STUFF
2022 DIGITAL EXCELLENCE (INDIVIDUAL)
SHERIDAN STANLEY
WARNER BROS. DISCOVERY
2022 DIGITAL EXCELLENCE (TEAM)
NZME AGENCY TEAM’S DIGITAL TRANSFORMATION
NZME
TVNZ DIGITAL TEAM
TVNZ
WARNER BROS. DISCOVERY SALES TEAM
WARNER BROS. DISCOVERY
CHANNEL EXCELLENCE AWARDS
2022 BEST USE OF AUDIO
iHEARTRADIO CHEMIST WAREHOUSE REMIX
NZME, STRATOSPHERE, CHEMIST WAREHOUSE
NZME
SURVIVE THE DRIVE
NEW ZEALAND POLICE
FCB
2022 BEST USE OF DISPLAY
CUSTOM CONTEXTUAL
TOGETHER, VOLVO NEW ZEALAND, THE TRADE DESK, ORACLE
TOGETHER
MINISTRY FOR PRIMARY INDUSTRIES/BIOSECURITY NZ – STOPPING THE SPREAD OF FRESHWATER PESTS
GSLPROMOTUS, MINISTRY FOR PRIMARY INDUSTRIES/BIOSECURITY NZ, FLASH GURU, ILLUSTRATION
GSLPROMOTUS
THE WAREHOUSE – ELEVATING E-COMMERCE WITH CONTEXT
OMD NEW ZEALAND, THE WAREHOUSE GROUP, STUFF NEW ZEALAND
OMD NEW ZEALAND
2022 BEST USE OF DOOH
McDONALD’S – WHY THE CHICKEN CROSSED THE ROAD
OMD, McDONALD’S, OOH!MEDIA
OMD NEW ZEALAND
REAL-TIME MONEY QUESTIONS
TOGETHER, TE ARA AHUNGA ORA RETIREMENT COMMISSION, LUMO DIGITAL OUTDOOR, TVNZ
TOGETHER
SAY MASTERCHEF, WITHOUT SAYING MAS*ERCH*F
STANLEY ST, BRISCOES, VISTAR MEDIA
STANLEY ST
SETTING DC-OOH ALIGHT TO KEEP KIWIS TOASTY, NOT TOAST
LUMO DIGITAL OUTDOOR, FIRE AND EMERGENCY NEW ZEALAND, HIVESTACK
LUMO DIGITAL OUTDOOR
VOGEL’S VS VOGEL’S
MBM
2022 BEST USE OF MOBILE
SUMMER SPARKLERS
TOGETHER, WENDY’S NEW ZEALAND
TOGETHER
2022 BEST USE OF NATIVE
MOVING THE DIAL
FIRE AND EMERGENCY NEW ZEALAND
FCB
TODAY’S WEATHER FORECAST IS FOR WILDFIRE PREVENTION
METSERVICE, FIRE AND EMERGENCY NEW ZEALAND
METSERVICE
2022 BEST USE OF SOCIAL
BAKING FOR BETTER
MBM, DDB
MBM
DECEIVE THE ICE CREAM THIEVES
MBM, BREAKOUT ROOM
MBM
DYNAMICALLY PERFECT IN EVERY WAY
MBM
FLEX FOR 1.5
TOGETHER, SPREP, AUGUSTO & ARCHER COMMUNICATION
TOGETHER
MOVING THE DIAL
FIRE AND EMERGENCY NEW ZEALAND
FCB
SKY WINS GOLD AT THE TOKYO OLYMPICS WITH VIDEO
OMD NEW ZEALAND, DDB, SKY TELEVISION
OMD NEW ZEALAND
THE POD OF LUXURY
MBM, BREAKOUT ROOM, JOHN PLIMMER, DUNCAN MUNRO
MBM
VOGEL’S VS VOGEL’S
MBM
WHITTOK
MBM, BREAKOUT ROOM, JOHN PLIMMER, DUNCAN MUNRO
MBM
2022 BEST USE OF SPONSORSHIP
KFC DELIVERING MOVIES
JONO JOSEPH, AMANDA PALENSKI
PHD NZ
SURVIVE THE DRIVE
NEW ZEALAND POLICE
FCB
THE WAREHOUSE – THE COLLAB TO BEAT THE NEWS CYCLE
OMD NEW ZEALAND, FUSE, NZME, OOH!MEDIA, LUMO DIGITAL OUTDOOR, THE WAREHOUSE GROUP
OMD NEW ZEALAND
2022 BEST USE OF VIDEO
NZME X ASB INVESTOR SERIES
NZME, DENTSU, ASB
NZME
SKY WINS GOLD AT THE TOKYO OLYMPICS
OMD NEW ZEALAND, DDB
OMD NEW ZEALAND
CAMPAIGN EFFECTIVENESS AWARDS
2022 BEST BRAND CAMPAIGN
BAKING FOR BETTER
MBM, DDB
MBM
EDGE OF RELEVANCE
EUROPEAN MOTOR DISTRIBUTORS
FCB
NORMALISING NOT KNOWING
TE ARA AHUNGA ORA RETIREMENT COMMISSION
TOGETHER
PUTTING THE ‘AIR’ BACK INTO AIRPOINTS
DENTSU, AIR NEW ZEALAND
DENTSU
2022 BEST CAMPAIGN ON A BUDGET
DECEIVE THE ICE CREAM THIEVES
MBM, BREAKOUT ROOM
MBM
SUMMER SPARKLERS
TOGETHER, WENDY’S NEW ZEALAND
TOGETHER
THE WAREHOUSE – ELEVATING E-COMMERCE WITH CONTEXT
OMD NEW ZEALAND, STUFF NEW ZEALAND, THE WAREHOUSE GROUP
OMD NEW ZEALAND
2022 BEST CHARITY CAMPAIGN
DAVID’S UNUSABLES
SPECIAL GROUP, MOTOR NEURONE DISEASE NEW ZEALAND, THE POST OFFICE
SPECIAL GROUP
THREENOW X WESTPAC CHOPPER APPEAL
WARNER BROS. DISCOVERY, KNACK BY WBD
WARNER BROS. DISCOVERY
2022 BEST INTEGRATED DIGITAL EXCLUSIVE CAMPAIGN
EDGE OF RELEVANCE
EUROPEAN MOTOR DISTRIBUTORS
FCB
MOVING THE DIAL
FIRE AND EMERGENCY NEW ZEALAND
FCB
NEW ZEALAND MOUNTAIN SAFETY COUNCIL’S PLAN MY WALK – LAUNCHING A LIFE-SAVING APP
GSLPROMOTUS, NEW ZEALAND MOUNTAIN SAFETY COUNCIL, SOMAR DIGITAL
GSLPROMOTUS
VOGEL’S VS VOGEL’S
MBM
2022 BEST MULTI-CHANNEL INTEGRATION CAMPAIGN
BAKING FOR BETTER
MBM, DDB
MBM
BANKING MORE THAN NUMBERS
HEARTS & SCIENCE NZ, COLENSO NZ, BNZ
HEARTS & SCIENCE NZ
MOVE WITH MERCURY
MERCURY
FCB
NORMALISING NOT KNOWING
TOGETHER, TE ARA AHUNGA ORA RETIREMENT COMMISSION
TOGETHER
SAY MASTERCHEF, WITHOUT SAYING MAS*ERCH*F
STANLEY ST, BRISCOES
STANLEY ST
THE EVERYTHING PROJECT
MBM, TBWA
MBM
THE FIGHT FOR DIGITAL WELLBEING
OMD NEW ZEALAND, TBWA, 2DEGREES
OMD NEW ZEALAND
THREENOW X WESTPAC CHOPPER APPEAL
WARNER BROS. DISCOVERY, KNACK BY WBD
WARNER BROS. DISCOVERY
2022 BEST PERFORMANCE CAMPAIGN
CHAMPIONING SMALL BUSINESS BY GROWING BIG DATA
MBM
KM3, THE POWER OF 3
DENTSU, KATHMANDU
DENTSU
MOVE WITH MERCURY
MERCURY
FCB
OWNING THE INTENT MOMENT
TOGETHER, AIA NEW ZEALAND
TOGETHER
DATA AND EFFECTIVENESS AWARDS
2022 BEST USE OF DATA: CAMPAIGN TARGETING
KM3, THE POWER OF 3
DENTSU, KATHMANDU
DENTSU
MOVE WITH MERCURY
MERCURY
FCB
MOVING THE DIAL
FIRE AND EMERGENCY NEW ZEALAND
FCB
OWNING THE INTENT MOMENT
TOGETHER, AIA NEW ZEALAND
TOGETHER
PUTTING THE ‘AIR’ BACK INTO AIRPOINTS
DENTSU, AIR NEW ZEALAND
DENTSU
SUMMER SPARKLERS
TOGETHER, WENDY’S NEW ZEALAND
TOGETHER
2022 BEST USE OF DATA: CAMPAIGN MEASUREMENT AND OPTIMISATION
MOVE WITH MERCURY
MERCURY
FCB
2022 BEST USE OF PROGRAMMATIC
CUSTOM CONTEXTUAL
TOGETHER, VOLVO NEW ZEALAND, THE TRADE DESK, ORACLE
TOGETHER
KM3, THE POWER OF 3
DENTSU, KATHMANDU
DENTSU
2022 BEST USE OF SEM AND/OR SEO
CERTAINTY ENGINE MARKETING
COUNTDOWN
DENTSU
OWNING THE INTENT MOMENT
TOGETHER, AIA NEW ZEALAND
TOGETHER
PAK’NSAVE – SHOWING UP IN SHOPPING
KATIA DUCKER, VICTOR PEINADO
PHD NZ
SEARCHING FOR A GOOD NIGHT
HEARTS & SCIENCE NZ, SPECIAL NZ, CONTACT ENERGY
HEARTS & SCIENCE NZ
VISUALISING THE SEARCH IN RESEARCH
MBM
2022 BEST USE OF TECHNOLOGY
CHAMPIONING SMALL BUSINESS BY GROWING BIG DATA
MBM
MOVING THE DIAL
FIRE AND EMERGENCY NEW ZEALAND
FCB
OWNING THE INTENT MOMENT
TOGETHER, AIA NEW ZEALAND
TOGETHER
SUMMER SPARKLERS
TOGETHER, WENDY’S NEW ZEALAND
TOGETHER
SURVIVE THE DRIVE
NEW ZEALAND POLICE
FCB
GRAND AWARDS
2022 DIGITAL PRODUCT OF THE YEAR
NZME PODCAST NETWORK
JAMES BUTCHER, SARAH CATRAN, SAM COLLINS
NZME
SCROLL MEDIA
JANE ORMSBY, SCOTT HUGHES
SCROLL MEDIA
2022 COUNCIL MEMBER OF THE YEAR
CRAIG WHITAKER
GOOGLE
JOHN FARRELL
STUFF
RICHIE CULPH
MEDIAWORKS
2022 EMERGING TALENT
JOSHUA PARKS
TVNZ
LAINE YEAGER
LIFE IN THE FAST LAINE
MBM
STACEY MUIR
THE SOCIAL MEDIA SUPERSTAR
MBM
2022 SERVICE TO THE INDUSTRY
JANE ORMSBY
SCROLL MEDIA
JANE STANLEY
HEARTS & SCIENCE NZ
SURAJ BARNAWAL
QUIETLY TRANSFORMING THE NZ DIGITAL MEDIA INDUSTRY
TOGETHER
2022 AGENCY OF THE YEAR
DRIVING DIGITAL GROWTH, TOGETHER
TOGETHER
GROWING OUR EDGE
MBM
OMD SPARKING INNOVATION TO INSPIRE OUR CLIENTS AND TEAM
OMD NEW ZEALAND
SOCIALITES GROUP
SOCIALITES GROUP
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