Programmatic

A Grandfather Takes On Holiday Cooking in Sweet Kroger Ad

As the temperature drops and holiday season approaches, Kroger is preparing to unveil a campaign meant to make people feel warm inside. Titled “Today’s Holiday Moments Are Tomorrow’s Memories,” the minute-long spot centers on an older man who comes across his late wife’s cookbook. As he creates some of the dishes, he relives past events….
Adweek Feed