Kroger Precision Marketing, the grocery chain’s retail media arm, announced plans to bring its self-serve retail media ad tech fully...
Kroger
To enhance its in-store shopping experience, grocery chain Kroger partnered with tech company Cooler Screens to bring digital smart screens...
As the temperature drops and holiday season approaches, Kroger is preparing to unveil a campaign meant to make people feel...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Marvelous Marketing Disney and Target are a bellwether...
Kroger Precision Marketing, the grocer’s advertising and data business, announced an expansion into CTV and video inventory channels on Monday....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Influx Of In-Ear Influencer Inventory Outside of...
Retail media, which has been even more siloed from data-driven advertising than other old-school channels like radio or out-of-home, is...
Grocery chain Kroger announced the launch of a private programmatic advertising marketplace that will help further monetize its first-party data....
"The Sell Sider" is a column written by the sell side of the digital media community. Today's Q&A is with...
Kroger is using visual recognition AI to help people make better use of the leftovers in their fridge. The grocery...