Kroger Precision Marketing, the grocer’s advertising and data business, announced an expansion into CTV and video inventory channels on Monday. Late last year, Kroger set up a private marketplace so that advertisers and certain demand-side ad tech partners can use Kroger data to buy and measure campaigns. That was for display-only campaigns, though, until the… Continue reading »
The post Kroger Adds CTV Inventory To Its Retail Media Offering appeared first on AdExchanger.
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