Programmatic

Amazon-Bound iRobot Hires VMLY&R Commerce for European Brand Growth

Consumer robot company iRobot is set to run its first strategic brand campaign across Europe, developed by recently hired VMLY&R Commerce UK. The appointment sees the agency become iRobot’s EMEA connected brands agency, tasked to help accelerate the growth of the American technology company, which designs and builds consumer robots internationally. Among its products is…
Adweek Feed