VMLY&R | Programmatic

How WPP’s Newly Merged Agencies Are Approaching CES

January 10, 2019 Programmatic AdExchanger, AdOps News, Agencies, Digital Marketing News, JJ Schmuckler, JWT, Mel Edwards, VML, VMLY&R, wunderman, Wunderman Thompson, Y&R

Every January, agency executives make their annual pilgrimage to CES to check out the latest trends in consumer technology and distill them into business ideas for clients. At WPP, newly merged agencies VMLY&R and Wunderman Thompson are taking a wider purview at the show in keeping with their broadened services. Where Y&R and J. Walter… Continue reading »

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News

WPP Launches VMLY&R To Create Connected Brands

September 27, 2018 Programmatic AdExchanger, AdOps News, Agencies, Digital Marketing News, Jon Cook, VML, VMLY&R, Y&R

One month on the job, WPP CEO Mark Read is making big changes at the holding company. WPP will combine digital agency VML and 100-year-old ad agency Young & Rubicam into a new agency named VMLY&R, the group announced Wednesday. WPP tapped Jon Cook, VML’s CEO since 2011, to lead the company and its 7,000… Continue reading »

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