Programmatic

In the Game: 3 Reasons Why Brands Should Leverage Live Sports

Whether it’s MetLife Stadium in metro New York or Lumen Field in Seattle, America’s sports arenas have been filling up the past several months. And with that, there’s the chance for every marketer to follow fans through the turnstiles. Thanks to technology and sweeping changes in how out-of-home ads are sold and delivered, marketing at…
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