Programmatic

BrewDog Declares Itself ‘Proud Anti-Sponsor’ of 2022 FIFA World Cup

BrewDog has declared itself the “proud anti-sponsor” of the 2022 FIFA World Cup in a series of billboards protesting the human rights record of host country, Qatar. The brewer has unveiled a punchy campaign, created by Saatchi & Saatchi London, condemning what it said was the “corruption, abuse and death” associated with the tournament. Describing…
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