Programmatic

Twitter’s New Buyers and Safari’s Ascendance: Experts’ Take on What 2023 Has in Store

The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users, CTV ad spend continues to see grow while the long-awaited ad business from Netflix takes a wobbly turn, and rumors swirl of Apple building its own demand-side platform. Ahead of…
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