Special New Zealand has been ranked as one of the best agencies in the world, this time ‘#7 Agency in the World’ by The One Club of Creativity Global Creative Rankings.
The agency is the only one from New Zealand or Australia to be ranked in the World’s Top 50 and this is also the highest ever ranking achieved by any agency from across Australasia.
Special Founder Tony Bradbourne says: “The competition is obviously the toughest you can possibly get, so it’s a great moment to see an agency from our side of the world ranked in the world’s top 10. We’ll take it, put our heads down and try and do it all again this year.”
“A massive heartfelt thanks goes out to all of the clients we get to work with every day, your ambition for great work creates results like this, and also to everyone at Special who are driven to make work that truly lives up to our name.”
The Global Rankings provides a cumulative list of companies and individuals based on points earned from their winning entries in The One Show, ADC, TDC, ONE Asia.
Other notable agencies include Droga5 New York #25, Uncommon Creative Studio London #60, Wieden + Kennedy Portland at #66, AMV BBDO London #69. Special’s Los Angeles office was ranked #88 off the back of their highly acclaimed Super Bowl campaign.
New Zealand’s renowned Klim Type Foundry was ranked #59 ahead of Clemenger BBDO Melbourne, the first Australian agency to feature, at #63. New Zealand’s FCB Auckland ranked #110, Dentsu Creative Auckland #341. Other Australia agencies to feature were CHEP Sydney at #194, DDB Sydney #311, M&C Sydney #325, BWM Isobar & Ogilvy Sydney tied at #341, and the Monkeys and Thinkerbell tied at #529, and Howatson+Company ranked #669.
Special’s campaign for Motor Neurone Disease Association of New Zealand ‘David’s Unusables’ was named ‘#4 Most Awarded Campaign’ in the rankings, ahead of ‘The Unfiltered History Tour’ at #5. ‘The Lost Class’ was ranked #1.
“Every bit of awareness ‘David’s Unusables’ generates helps grow awareness of this little understood disease. So it’s incredible to see it ranked as one of the 5 best campaigns in the world last year, alongside some of our other favourite campaigns from around the world. It was a real labour of love for so many at Special,” says Bradbourne.
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