AUCKLAND, Monday: B Corp-certified NZ outdoor clothing supplier Kathmandu, and its creative agency, Special, have been recognised in Vimeo’s has released global Best of the Year selection for 2022 – for Kathmandu’s Summer Never Sleeps.
The elite list features just 10 branded and 10 unbranded films, from the content on offer from Vimeo’s 300 million monthly users.
The film was produced by Scoundrel AU director Daniel Warwick.
The badge of recognition is quite an honour for Special and Kathmandu, to be ranked alongside recent years’ winners like Apple, Burberry, Nike and Libresse.
It was warmly welcomed by the film’s director, Scoundrel’s Daniel Warwick, as the best acknowledgement he’s ever received.
“To be handpicked from the millions of films says a lot about how beautifully crafted the idea is. And a killer soundtrack helps.”
Special ceo/CCO Tony Bradbourne said: “The Summer Never Sleeps campaign has attracted a huge amount of attention globally, and has been a huge success for Kathmandu.
“To be handpicked from the millions of films created each year says a lot about how unique, standout and beautifully crafted the idea is. And a killer soundtrack helps.”
“There are so many colourful ideas packed into this piece that it makes us want to high-five the Kathmandu marketing team for letting the film crew’s imaginations stretch this far out into an alternate universe.”
Melbourne-based Kathmandu head of global brand campaigns Michaela Clark said: “We’re thrilled to have continued our work with Special New Zealand who helps us tell our story so innovatively, creatively and passionately.”
Summer Never Sleeps highlighted summer as a time for spontaneity, following a group of friends on their quirky summer adventure from night to day, and into night again.
The film is built on Kathmandu’s brand platform We’re Out There.
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