Generative AI didn’t just transform search results this past year; it upended how monetization works on the open web. So...
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Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Ads Yule Never See appeared...
This week, the AdExchanger Commerce Media Newsletter took a look at AquaSonic an oral care manufacturer and – in my...
Most of what’s sold as “contextual” today still runs on the same keyword logic we used a decade ago. The...
Prebid changes its mind on universal TIDs; streaming media takes advantage of live events; and short-form video clips are (still)...
In 2018, DV360 demand on OpenX’s exchange plummeted without warning. It was bad – down by more than 40% – and baffling....
The social media-style feed was fundamentally misaligned with shopper behavior, one agency said. Adweek Feed
In 2023, NHL policy around sanctioned Pride jerseys was reconsidered because seven players--less than 1% of NHL players--publicly refused wearing...
After nearly 18 years at Pepsi, Todd Kaplan joined Kraft Heinz North America as chief marketing officer in July. He...
AUCKLAND, Yesterday: We’ve all been there – running out of something essential is the worst. Whether it’s your phone dying...