Generative AI didn’t just transform search results this past year; it upended how monetization works on the open web. So how have digital publishers been faring in this new era of content discovery? Uh, let’s just say things aren’t looking great. As expected, the rise of zero-click AI chatbots and answer engines caused massive drop-offs […]
The post The AI Search Reckoning Is Dismantling Open Web Traffic – And Publishers May Never Recover appeared first on AdExchanger.
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