Generative AI didn’t just transform search results this past year; it upended how monetization works on the open web. So...
Reckoning
The Trade Desk, Viant, and industry analysts say the “whole ecosystem is being upended." Adweek Feed
Retail media is reaching an inflection point. Two years ago at the Cannes Lions festival, it seemed like every company...
Brands have the power to normalize a new kind of parental celebration. Adweek Feed
Could Google’s antitrust cases change how we use the internet? The short answer: possibly. Marketers are on edge, as the remedies...
Current inefficiencies in programmatic auctions are manifold: bid duplication, misguided traffic shaping and volume bias among DSPs. Header bidding turned...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thanks For Not Sharing Non-advertising companies can end...
Arete Research’s Richard Kramer and Rocco Strauss predicted a reckoning in the year ahead for companies that depend on digital...
In 2022, retail media grew to include practically any business with a first-party identity graph, purchase data and a claim...