In 2022, retail media grew to include practically any business with a first-party identity graph, purchase data and a claim to ears or eyeballs. Despite the buzz, however, retail media
The post Why 2022 Was A Year Of Reckoning For Retail Media appeared first on AdExchanger.
More Stories
Disney Adds to Revamped Marketing Org, Jennifer Creegan to Lead Martech
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales