In 2018, DV360 demand on OpenX’s exchange plummeted without warning. It was bad – down by more than 40% – and baffling. Tim Cadogan, OpenX’s then-CEO, wrote an email to Google, its largest partner, asking for an explanation behind the sudden decline. “I don’t need to belabor the significance of this for us,” Cadogan wrote. “How can […]
The post ‘It’s Never Too Late’: OpenX CEO John Gentry On Suing Google For Crushing Competitors appeared first on AdExchanger.
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