TV publishers and brands are paying extra careful attention to what their adversaries are up to. And one opportunity to...
Competitors
Paramount launches a clean room integration with Havas Media Group using LiveRamp’s data collaboration software. The software is cloud-based, so...
Google advertising was made to stoke competition among brands, allowing them to advertise above other companies that operate in their...
In addition to buy-side integrations, content curation, proprietary ad formats and flexible pricing models are also helping set SSPs apart....
For real social media results, you need real-time data and insights. That’s where Zavy comes in. Social media can be an immensely powerful place...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Borking Google’s Privacy Pitch Judges and regulators have narrowly...
A healthy dose of protein does the body good, especially after a sweaty spin session or a powerlifting extravaganza. But...
Substack has lost several high-profile writers in recent days thanks to a new initiative that weakens its claims of editorial...
Maybe it's a dumb idea to try to figure out anything Josh Ostrovsky does. After all, this is the comedian-turned-entrepreneur...
Nothing defines the "it's complicated" relationship status these days quite like Burger King's feelings toward McDonald's. Most days, BK is...