Programmatic

Google’s Latest Adjustments to Topics, Again, Favors Large Publishers

Privacy Sandbox proposal Topics is dealing another blow to smaller publishers. The Topics proposal suggests grouping users by interest-based cohorts based on browsing history, like auto or fitness, created by the browser and shared with a site–and its ad partners–when a user visits. In Google’s January quarterly progress report, to assuage European antitrust regulators, it…
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