Programmatic

Why Applebee’s Is Investing in Social Video Stories Starring Professional Athletes

Miami Dolphins wide receiver Jaylen Waddle entered the NFL on a $ 27.1 million rookie deal in 2021, nearly $ 18 million of which went toward his signing bonus. He’s also 24, likes playing mini golf with his friends and eating a bunch of fries when the training schedule allows. In a marketing landscape where data and…
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